Dentsu Aegis Network (DAN) has acquired Klip Desk, a software business that helps sports rights owners measure and monetise content.
The business will become a part of the Dentsu Aegis Network’s global sports and lifestyle group MKTG and will change its name to ‘Klip Desk, Linked by MKTG’.
Buying the Australian technology company adds strength to the group’s proposition around sports marketing and sponsorship, and DAN says the deal will be widened out to global markets, starting first in Asia.
Simon Ryan, CEO, Dentsu Aegis Network ANZ, said: “For Dentsu Aegis, our partners and our clients, the acquisition of Klip Desk signals Read full story ›
Source: The Drum
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