Dentsu Aegis Network has launched a data lab in China, part of the group’s strategy to become a “100 per cent digital economy business by 2020.”
The specialist business will be cross-agency, including the likes of mcgarrybowen, Vizeum, iProspect and Carat, and all the technology and platforms used have been built by Dentsu Aegis Network in-house.
Chris Jin, chief information officer at Dentsu Aegis Network China, said; “Our strategy of becoming a 100 per cent digital economy business by 2020 will be further accelerated by DADL. [It] unifies and integrates real-time data of marketing ecosystems from all the agencies in Dentsu Aegis Read full story ›
Source: The Drum
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