Desperados, the tequila-flavoured lager brand, is looking to target the social influencer market at dance music festivals this summer in a new campaign.
Created by Space, the ‘Detonate Moment’ includes a display of graffiti, dry ice and lasers, with confetti canons and powder paint projected across the crowd at each festival.
Mat O’Brien, creative director at Space, said: “Desperados is looking to build on the success of its ‘In every sense’ campaign at London dance festivals last summer with further activity that plays on the sensorial elements of the brand. The Desperados Detonate area aims to enhance and elevate the festival experience Read full story ›
Source: The Drum
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