By Mark Ritson

In the first camp are the steadfast ignorers led by the likes of Patek Philippe and Breguet. These brands, very much in the conservative corner of the luxury watch industry, see smartwatches as fundamentally different from what they offer. When you sell heritage and the pinnacle of luxury at around £30,000 a pop it’s easy to see why these brands are unconcerned with Apple and its ilk arriving into the market. Marc Hayek, who heads Breguet, Jaquet Droz and Blancpain, typified this conservative approach: “The Apple Watch is not a real watch but a consumer electronic,” he told Reuters.

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Source: Marketing Week