By Stephen Lepitak

Diageo Scotch whisky brand Johnnie Walker has released a new global advertising campaign to promote its four luxury whiskies.

Created by Anomaly New York, the campaign, entitled ‘Character’ will aim to relay the craftsmanship and blending of the four whiskies; Johnnie Walker Gold Label, Johnnie Walker Blue Label, Johnnie Walker Black Label and Johnnie Walker Double Black.

One element of the campaign, saw light artists Bionic League were tasked with creating a physical representation of this smoothness and radiance, resulting in the creation of a ‘River of Gold’ through the use of floating golden disco balls down a river in Read full story ›

Source: The Drum