The company’s interim results for the six months ending 31 December 2015 show that net sales for Diageo UK were up 3%, while global net sales rose 1.8%.
Diageo is eager to achieve better returns while lowering its marketing spend, and the alcoholic beverages owner revealed it spent £806m on marketing for the period. This represents a 5% decrease from the £846m it spent on advertising in the first half of 2015.
The company’s CFO Kathryn Mikells believes that all the company’s spend needs to be return driven and that a bigger focus on agility is required.
She explained: “In the Read full story ›
Source: Marketing Week
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