The campaign uses beacons installed in selected pubs to measure busyness every five minutes by counting the number of smartphones in the space.
If the temperature reaches at least 16 degrees (warm enough to enjoy a Pimm’s, according to the brand), the beacons then use the information to direct people via digital outdoor posters to nearby pubs and beer gardens where there is space for them to have a drink.
Jonathan Ansell, new technology and media innovation manager for Diageo, told Marketing Week: “We’re using the trial as a means of establishing what works for consumers and customers. Our key aim was Read full story ›
Source: Marketing Week
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