By amit bapna

Australian advertising is showing shoots of recovery and resurgence, after a year and a half of post-pandemic sluggish marketing spends, according to a recent IAB and PwC Australia online advertising expenditure report.

The report found digital advertising is leading the charge of the overall advertising market recovery. The Australian digital advertising market has recorded a growth of 24.2%, the strongest since 2016, as per the findings.

The category roadmap

• Retail was the top advertising category for FY21, contributing to almost 16% of all display advertising.
• FMCG and technology categories also increased their expenditure share for the period, to 7.2% Read full story ›

  Source: The Drum