“We’re using every tool in the toolbox to amplify our message and sell more trucks,” John Walsh, Mack Trucks’ vice-president of global marketing, said during a fireside chat at Oracle’s Modern Customer Experience conference. Those tools include some very B2C-like influencer and video marketing strategies, which Walsh balances with more traditional partner marketing.
Only a year into Mack Trucks’ digital marketing journey, Walsh is enthusiastic about the results the company is seeing so far. “It’s exciting to be a part of this brand. Growing up in the Northeast, every truck was a ‘Mack truck,’ like every tissue is a Read full story ›
Source: The Drum
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