The place that automation has within creativity has been debated for some time. As creatives and designers are under more pressure to drive speed and scale, it is time to find an answer once and for all. The Drum and Celtra brought marketers from APAC’s digital-first brands Tigerhall and Pomelo together to get a glimpse of the future of creativity and automation.
To view the full video, visit The Drum Creative Transformation website.
This discussion aimed to look at how automation can help the unsolved issue of creative burnout in brand teams. Changing consumer behaviour, new platforms, added product lines, Read full story ›
Source: The Drum
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