By Mike Buckley

Over the last 12 months, digital advertising has come into its own. Ever more attention is being given to issues such as viewability and programmatic partnerships – last month alone saw Sky, Channel 4 and ITV announce their own partnerships, with a new study revealing how programmatic is starting to shape the industry.

But despite these latest successes, digital advertising is still growing up and remains plagued by negative headlines on the failures and inadequacies of privacy, ad blocking, viewability and fraud. For many of these issues, the industry stands on a knife edge, and could easily retreat away Read full story ›

Source: The Drum