By the drum

Showrooming has for some time now threatened to bring the curtain down on the high street as we know it, but rather than see technology as their nemesis, savvy retailers are looking to it to deliver a refreshed and more engaging shopper experience. Mark Broughton, strategy and planning partner at integrated agency Life, looks at five retailers making tech work for them.

Burberry
Burberry is one of the key fashion players to have leapt on the possibilities of technology. Its online presence and imaginative digital marketing have been an important part in its revival as a brand. Physical retail can appear to Read full story ›

Source: The Drum