By the drum

Despite lagging behind the wider advertising market, luxury goods manufacturers are starting to take a leaf out of their peers’ book, and invest increasing amounts of their ad dollars in digital at the expense of offline channels, according to Zenith Optimedia.

The insights were revealed in the latest Luxury Advertising Expenditure Forecast published today (31 May), where the Publicis Groupe outfit forecast that digital will be the largest luxury advertising medium in 2017, overtaking print and TV, accounting for 32.1 per cent of total spend by such brands.

“Digital advertising is by far the biggest contributor to the growth in Read full story ›

Source: The Drum