By Daniel Kirby

In marketing circles, the buzz-phrase of the year has undoubtedly been ‘Digital Transformation’.

This is important because clients not only have digital agencies offering to do this, but now also big management consultancies. And it’s not surprising, the world is on the cusp of a third industrial revolution, an information economy where data and connectivity beat bricks and mortar. How else do you explain the value of Uber and Airbnb when they don’t actually own the product they sell?

In the future every business will be, at least partially, a digital business. That’s because everything is now mediated by software: your web Read full story ›

Source: The Drum