The Growth Drivers Study is a global initiative facilitated by Brand Learning in partnership with Marketing Week, sister title Econsultancy as well as The Marketing Academy, Mobile Marketing Association and The Marketing Society.
Chaired by former Unilever CEO Niall FitzGerald KBE and supported by a global Advisory Panel including the likes of Centaur Media CEO Andria Vidler, Pernod Ricard CEO Alexandre Ricard, Diageo CMO Syl Saller, Virgin Media CMO Kerris Bright and BT CEO Gavin Patterson, the study looks to enhance understanding of the skills and tools needed to drive customer-driven growth.
It will combine quantitative research with qualitative interviews with leading Read full story ›
Source: Marketing Week
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