Discovery Networks Asia Pacific has partnered with China’s VS Media and Japan’s Tabilabo in a bid to engage the region’s “mobile first” millennial audiences.
Discovery has inked a content partnership with VS Media, a multichannel network with more than 120 million subscribers and 320 million video views a month in Greater China, to launch a short-form digital video content brand.
The brand, called Tan Ba, will target millennials with shortform video content from Discovery’s global catalogue, which will be localised for Chinese audiences by VS Media.
The videos will be distributed in China via online and social platforms including WeChat, Weibo, Youku, QQ, Read full story ›
Source: The Drum
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