Disney has created a new app featuring short-form social content to make social media safer for children.
The ‘LOL’ app offers families and kids a daily dose of GIFs, videos, and non-episodic content from Disney, Disney–Pixar, Disney Channel, and Disney XD. The app is free to download and available for iOS and Android in the United States and Canada.
LOL is designed to compliment Disney’s social media offering, which comprises 1.15 billion followers across Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine, driving 325 million views per month.
“Our audience engages when we interpret classic Disney stories in new ways, with Read full story ›
Source: The Drum
Industry News