Research released today (31 March) showed that Disney, Tesco and Lego scored among the highest out of 250 UK brands for mobile optimisation across their websites and apps.
Brands were given a score based on 10 mobile KPI’s. The study measured whether the brand has a mobile friendly site, responsive web design, or whether paid search is optimised, amongst other KPI’s.
Along with the three brands, HSBC, Vodafone, Save the Children and EE all reached a score of nine.
Mike Reynold’s senior mobile executive for the IAB, says: “In order for a brand to be classed as a ‘star performer’ they needed to Read full story ›
Source: Marketing Week
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