Disney is currently at odds with both Netflix and Amazon over advertising deals in both traditional linear and streaming TV, highlighting the new complexities of today’s TV marketplace.
Disney is banning Netflix from running ads on its TV network, which includes ABC, ESPN and FX. First reported by The Wall Street Journal today (4 October), Disney had planned a blanket ban on all streaming services that may rival its own product, Disney+, but eventually settled on only disallowing ads from Netflix.
Neither NBC Universal nor WarnerMedia, two of Disney’s biggest TV rivals who are also set Read full story ›
Source: The Drum
Industry News