Dutch DJ Tiësto has created an original song and music video for drinks maker AB InBev to mark its partnership with Tomorrowland, one of the world’s largest electronic music festivals.
It forms part of AB InBev’s global and cross-brand ‘Infected by Music’ campaign – created by W+K Amsterdam – which aims to bring exclusive music experiences leading up to and during the Belgian edition of the festival next week (22 July).
The brand has adopted a two pronged strategy to engage both those at the festival and people tuning in from around the world.
To try and get people on board in the Read full story ›
Source: The Drum
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