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Domino's aims to capture Indian market with spicy banana pizza

on Jul 31, 2014 | 0 comments

By John McCarthy

Pizza brand Domino’s has released a spicy banana pizza in India to appease local palates in a bizarre move which has had mixed reactions.

A food tester at the pizza company said he based the new Domino’s menu on local cuisine to increase sales in south India, where bananas are often used in cooking.

As a result of the newly regionalised speciality menus, the pizza producer, which has more than 700 branches in India – making it the largest foreign food chain in the country – released the ‘South Zesty Veggie’ pizza topped with spiced-green bananas, chillies and peppers, as well as Read full story ›

Source: The Drum