WPP boss Sir Martin Sorrell recently predicted that our departure from the EU will take the best part of a decade. It’s a sobering thought. However, while Brexit might keep owners of large multinationals up at night, its significance for smaller players has been overplayed. It takes more than a bad referendum for an agency to fail. External factors will always have an effect, but what’s going on inside your agency should come first.
Whether it’s during recession, an economic boom or even wartime, the gears of technology never stop turning. But technology is out of our control. Read full story ›
Source: The Drum
Industry News