By Michael Scantlebury

The vast majority of brands can’t and shouldn’t worry about growing communities online. In my opinion, it’s a waste of time, money and effort. Platforms’ control over newsfeeds is a factor in the death of most branded communities, but the truth is these communities for 99% of brands never really existed at scale in the first place. There’s just not enough people that want to devote that much time of their busy day towards building or participating in branded communities.

Why brands don’t grow into bigger communities

In a nutshell, people don’t care. People care about themselves, not about their brands. I Read full story ›

Source: The Drum