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‘Don’t I know you?’ – How delegates were tricked into believing they had met old friends at The Drum Live

on Jul 30, 2014 | 0 comments

By Staff Writer

“The speaker is not who he says he is. He doesn’t work at Abundance. He’s never worked in marketing. And he’s never met the five ‘old friends’ he’s just invited up on stage with him,” interrupts a woman, springing urgently to her feet, unannounced, from the audience. WTF?

Suddenly everyone has prised themselves away from their mobiles and the frantic sound of conference tweeting grinds to a halt. Their gaze is now firmly fixed on the stage and they’re wondering if someone’s chosen The Drum Live to make an ill-timed protest.

The woman on her feet is Debi Bester, co-founder of innovation Read full story ›

Source: The Drum