Startup businesses must build a brand when implementing their initial business strategy according to BBH co-founder and all around advertising legend, Sir John Hegarty.
Speaking at The Drum Arms during Advertising Week Europe, Sir John, who helped grow among other startup brands, Camden Hells lager, discussed what he has taken from his decades in advertising into his incubator business, The Garage.
Asked what excites him about the sector he explained that he saw it almost like developing a creative concept: “You start with a blank page and you have to have an idea. And then then from that idea Read full story ›
Source: The Drum
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