By Paul Kitcatt

A client of mine once remarked, to pass the time during a long flight across the USA, that his company was spending a million dollars a day on ‘fixing its data’.

‘Do you think we’ll ever get that money back?’ he asked.

I wanted to be kind, and reassure him, but I could not tell a lie.

‘Probably not.’

He sighed, and said, ‘I thought not,’ and turned to gaze out of the window at Yellowstone National Park as it passed beneath us.

I don’t remember ever meeting a client who was happy with their database. Typically, the first thing you hear after winning a Read full story ›

Source: The Drum