By Natalie Mortimer

Doritos has launched its new Roulette snack in a experiential push that tested peoples’ bravery by asking them to walk over hot coals.

The challenge aimed to reflect the nature of the Doritos Roulette product itself, which contains one extra hot crisp in every handful of cheese flavoured crips, by creating a ‘roulette’ atmosphere for groups to enter in to.

Those who agreed to take part were taken to a challenge location where they were faced with four doors and asked to choose one each. Some were greeted with a sofa, drinks and Doritos, while others were challenged to walk Read full story ›

Source: The Drum