Snack brand Doritos and Disney’s entertainment powerhouse Marvel have assembled what may be one of the most confounding movie marketing products ever rolled out.
To celebrate the launch of Guardians of the Galaxy: Vol. 2, Doritos has unveiled limited edition bags housing cassette decks and the movie’s much anticipated soundtrack, looking to emulate upon the chart-topping prowess of the debut album.
The bags are purchasable on Amazon.com/Doritos from 28 April running up to the launch of the movie on 5 May, featuring as the leading activity in the joint ‘Rock Out Loud’ campaign.
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Source: The Drum
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