Dorset Cereals has tasked Circle Agency with designing and managing its new summer experiential tour to focus on celebrating how ‘life begins at breakfast’.
The four-month campaign will see the Dorset Cereals tour the UK at festivals, seaside towns and parks, promoting its range of products from May.
Customers will be invited to taste recipes from the Dorset Cereals’ Ultimate Ranges, with milk or yogurt, and sample sachets will be distributed.
Aisling Syme, brand manager at Dorset Cereals, said: “We believe there is a breakfast for everyone and this campaign aims to encourage new customers to try fantastic recipes they have not tasted Read full story ›
Source: The Drum
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