By John Glenday

Today’s launch of the dot London web domain is being trumpeted by a new advertising campaign created by Albion London spanning outdoor, print and online.

The new address will enable London based organisations, businesses and individuals to flaunt their prized geography online by migrating to the shiny new domain.

Albion was appointed to the account in January following a competitive pitch run by Minds + Machines Ltd, the registry provider behind the new domain.

Andy Cutbill, executive creative director at Albion, said: “This is a tremendously exciting campaign, one that’s a perfect fit for Albion’s core business proposition of working with entrepreneurs, Read full story ›

Source: The Drum