By Audrey Kemp
The out-of-home campaign from Ogilvy celebrates the Dove Beauty Bar as the ultimate post-party ritual since 1957.
The Dove Beauty Bar has been a staple in bathrooms around the world for more than 65 years.
To kick off 2025, Dove rang in the new year with a classic, celebrating the timeless role of its iconic Beauty Bar in ‘Unready for Anything’ – a campaign that reimagines the cleanser not just as a skincare essential, but as a comforting ritual of self-care after life’s most memorable moments.
Read more here
Source: The Drum
Industry News
