Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

‘Dramatic uptick’ in consumer confidence to deliver sales boost for retailers

on Jun 29, 2015 | 0 comments

By Sarah Vizard

gfk confidence june

The report by GfK found that the number of shoppers agreeing “now is a good time to make a major purchase” such as electricals or furniture increased by 14 points compared to a year ago to 16 in June. That is in stark contrast to December 2013 when the ‘major purchase index’ slumped to -17 and the highest figure since January 2006.

Overall the consumer confidence index rose six points to seven, a level not seen for at least 10 years.

“We’re seeing a dramatic uptick in confidence this month, a real post-election bounce that’s put a spring in the step of Read full story ›

Source: Marketing Week