By Danielle Long

Drinkwise and Uber have joined forces to help people avoid peer pressure to stay out drinking with a campaign celebrating the fine art of ghosting

The Ghost with Uber campaign introduces a new ‘ghosting mode’ on the Uber app which enables ‘ghosters’ to send a custom message to friends to let them know they’ve vanished to take a safe ride home.

The campaign is based on the insight that people often feel compelled, against their better judgement, to keep drinking on a night out.

DrinkWise, the social change organisation dedicated to changing the Australian drinking culture, believes the campaign will help to Read full story ›

Source: The Drum