By Kyle O'Brien

Following up its surreal ‘Did You Mean MailChimp?’ campaign, Droga5 now introduces a new, product-focused campaign highlighting three of the most important ways MailChimp can help small-business owners build their brand and sell more stuff: marketing automations, finding new customers on Facebook and Instagram, and better ROI reporting.

‘MailChimp vs The Black Hole’ is an online video campaign making a metaphor out of every small-business owner’s enemy – the anxiety and dread one feels when they don’t know where their advertising dollars are going – and bringing it to life in a real, visceral, unexpected way. The campaign tells Read full story ›

Source: The Drum