Hunter Douglas’ Duette, the energy-saving window blinds brand, has launched a campaign to leverage its position as the inventor of honeycomb cell technology, which traps air inside the blinds to boost energy efficiency.
Fabienne Tyler, Business Development Manager at Hunter Douglas said: “We are looking to communicate our energy-saving proposition in conjunction with a stylish, quality product offering, as well as the fact that we’re the originators of honeycomb cell technology. The campaign directly addresses both of those ideas, in a way that we are sure will resonate with our audience.”
Devised by The Market Creative, a honeycomb shape Read full story ›
Source: The Drum
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