Battery brand Duracell has made use of its Star Wars: Rogue One partnership with a Christmas ad looking to drive donations to the Children’s Miracle Network charity.
The 60 second slot called ‘How the Rebels Saved Christmas’ shows how toys (especially battery powered ones) help the child patients go on a sci-fi themed adventure – tying in with Star Wars: Rogue One’s launch 16 December.
Created by Anomaly, the company will donate $100,000 and a million batteries for toys to 147 hospitals nationwide, in addition to urging viewers to make a contribution via the charity’s website.
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Source: The Drum
Industry News
