Durex has no plans to advertise with or sponsor any hook-up apps such as Tinder or websites facilitating affairs anytime soon, according to Ukonwa Ojo, head of global brand equity for Durex and KY at Reckitt Benckiser.
Ojo was speaking at the Cannes Lions Festival on a panel with The Drum’s team behind a new online documentary, The Big Turn On, which explores the rise of sex technology and features Make Love Not Porn founder Cindy Gallop, Mirror Online technology editor Olivia Solon and Alix Fox, the journalist and sex educator.
“There is a greater mobilisation which is Read full story ›
Source: The Drum
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