By Seb Joseph

Quirky pet brand Poopy Cat is taking its mischievous Dutch-based brand to the UK with a stunt that has seen the owner cycle 300 miles from its heartland to open its first ‘poop-up store’ in London.

The aptly-named retail space is open until the end of today (28 April) following a red carpet reception yesterday at Old Street roundabout.

Interested spectators can go inside the temporary store to learn everything about how to throw out feline faecal matter without harming the environment using biodegradable litter boxes. For those with cats accustomed to more lavish lifestyles, the store also sells cardboard playhouses. Read full story ›

Source: The Drum