By Gillian West

E-cigarette brand Vapestick has appointed Frank PR, Arena and Heavenly to handle a multi-million pound marketing campaign handling PR, media planning and buying and advertising creative respectively.

Frank PR will run the campaign press office, looking to drive sales and awareness of Vapestick products. The agency will also undertake a celebrity seeding programme in a bid to further establish the brand in the lifestyle arena.

Heavenly will handle the creative behind Vapestick’s forthcoming advertising campaign and will take responsibility for the development and maintenance of the brand’s positioning and tone of voice. Arena is charged with managing the online and Read full story ›

Source: The Drum