E.ON has been slapped with an ad ban from the Advertising Standards Authority (ASA) for exaggerating its heritage by 51 years.
The ASA received one complaint for an E.ON regional press ad that stated: “10 energy companies have gone bust in the last year… 70 years and still going strong…”.
Given E.ON was formed in 2000, the ASA received a complaint that questioned whether the claim “70 years and still going strong” was misleading.
In its defence to the challenge, the energy company said it was promoting interest in E.ON as an energy supplier.
It also claimed Read full story ›
Source: The Drum
Industry News