By Thomas Hobbs

Earlier this week, the budget airline revealed it had increased the number of passengers carried over the quarter ending 31 December by 4.1% to 14.9 million off the back of its successful “Business Sense” campaign, which talked up EasyJet’s business class proposition.

It also lowered loss projections for the first half of 2015 to between £10m to £30m – compared to a previously projected £53m – after selling a “record number of seats” to business travellers during the period.

Cairns says the next phase of marketing will be geared towards communicating improvements – such as flexibility on booking via the EasyJet Read full story ›

Source: Marketing Week