By Gillian West

Sandwich shop chain Eat is exploiting YouTube’s pre-roll ‘Skip Ad’ function in order to promote its new range of hot filled breakfast rolls.

Created by Brave, the digital campaign entitled ‘Don’t Skip’ promotes the message that breakfast is the most important meal of the day and that it shouldn’t be skipped.

By not skipping the YouTube ad and watching the full 30 seconds, viewers are rewarded with 50p off their first bacon roll at Eat.

Eat opened in 1996 and now has over 110 outlets across the UK.

Read full story ›

Source: The Drum