To promote diversity, eBay is adding a new platform ‘Fill Your Cart With Colour’ to enhance shopping experience for consumers.
The platform, which has already been introduced in US, was conceptualized by creative agency 72andSunny will be introduced in UK via a 40-second TV commercial.
Gareth Jones, eBay’s senior director of marketing said: “In addition to creating a more personalised marketplace experience for our shoppers, we are celebrating their passions and telling their stories as part of our brand narrative.”
As part of eBay’s push towards personalisation across display, CRM and email marketing, eBay’s homepage will be user Read full story ›
Source: The Drum
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