By John Glenday

A host of retailers have signed up for Google’s Accelerated Mobile Pages (AMP) programme after the search giant scrapped restrictions on placing such links within a carousel at the top of its search results to allow them to be placed in the full set of links listed on the body of the page.

eBay, Rakuten and Fandango are amongst a number of digital retailers to begin using the AMP format by making their mobile sites AMP friendly and whilst this alone will not improve their search rankings it does improve speed, loading an estimated four times faster and consuming just a Read full story ›

Source: The Drum