The advertising industry has suffered from something of an existential crisis of late, with the question of how, and by whom, ads are viewed coming under greater scrutiny.
Sir Martin Sorrell used his keynote at the advertising technology conference Dmexco to call out the lack of visibility over the viewability of online ads and the CEO of PageFair, a company at the heart of the ad blocking debate, called for consumer interests to be the primary focus of advertising. In addition the creator of a prominent ad blocker app removed it from the market due to fears it was too damaging Read full story ›
Source: Marketing Week
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