Firefly, an online tool designed to bring teachers, students and parents together, has appointed Yoyo to design and manage a multi-channel brand awareness campaign.
The marketing plan developed by Yoyo includes print adverts and online banners within The Times Educational supplement (TES), digital banners, email campaigns and a direct mail piece, all directing traffic towards several landing pages for a free demo of the tool.
Moray Souter, head of marketing at Firefly, said: “Following an extensive piece of audience research we discovered that compared to our competitors, we had a very low brand awareness rating. We took the decision to create a Read full story ›
Source: The Drum
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