By John Glenday

EE’s chief executive Olaf Swantee has scotched speculation that the broadband and cellular network providers constituent brands could be phased out in favour of the parent firm.

It follows a rebranding effort on all Orange and T-Mobile retail stores to sport the EE brand whilst a similar online has created a single unified web presence whilst a Kevin Bacon fronted advertising campaign has helped boost EE’s 4G customer base by 889,000 over the last quarter to hit 2.9m.

Despite this Swantee has pledged to continue providing sales and service to existing customers on Orange and T-Mobile 3G contracts, saying; “… we have Read full story ›

Source: The Drum