By Thomas Hobbs

Allera has experience in marketing stretching back three decades having previously led the marketing functions at the likes of Sega and Three. And he will take on the role of chief executive once the Competition and Markets Authority formally approves BT’s pending takeover of EE.

“Under Olaf’s leadership EE has delivered on every level. Based on a strategy of network and service supremacy, EE has shown a tremendously successful market and financial performance over a number of years,” says EE’s chairman Thomas Dannenfeldt.

“Marc has already greatly contributed to this success in the past and I wish him the best of Read full story ›

Source: Marketing Week