By Shawn Lim

This is a new series with a focus on explaining emerging platforms born in the Asia Pacific to the rest of the world. The Drum will look at what are their differences and similarities with their counterparts, explain what kind of ad formats are available to brands on the platforms and how brands can monetize.

A Chinese social media platform that blends shopping, e-commerce, user-generated content and reviews, Xiaohongshu (known in English as Little Red Book), was founded in 2013 by Charlwin Mao and Miranda Qu to “inspire lives”.

Users can record their life in the form of short videos, pictures and Read full story ›

Source: The Drum