By Gillian West

Emirates has strengthened its ‘Hello Tomorrow’ global marketing push with the launch of a special-build campaign with JCDecaux Airport at Heathrow’s Central Terminal Area Welcome Site.

The 37.2m by 3.8m illuminated location spans the width of the airport’s entrance roundabout and is visible from over 500m away. The creative itself promotes Emirates Airbus A380 planes and underlines the brand’s position as an enabler of global connectivity and meaningful experiences.

The special build has been designed so that the image of the plane appears to fly off the billboard.

The long-term campaign was planned and booked with JCDecaux Read full story ›

Source: The Drum